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Archive for the ‘tea party business’ Category

The month is half over and I have one question for you! How are you using this fabulous event to grow your business?

Do your customers know that this is a special month?

  • Write up a press release for your local paper!
  • Host an Open House!
  • Send out your email newsletter and make an announcement!
  • Create a fun event on Facebook and invite everyone!
  • Send postcards to your family and neighbors!
  • Call and remind your past hostesses!
  • Make a poster for your car window! Put it up inside the window while you’re parked doing errands!
  • Make yourself a pin that says “I luv NHTM” with a teacup underneath! Wear it everywhere to start conversations!

What can you do TODAY, to let your customers know that you are celebrating?

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Get out and mingle with tea lovers in your area! It's fun and will help your build your business with lasting relationships.

Get out and mingle with tea lovers in your area! It's fun and will help you build your business with lasting relationships.

You have a great business based on a theme! Tea Parties are much loved and sought after by women of all ages!
These ladies are what we call your target market or niche market. Where to find them?  That’s the fun part! Yes, you heard me right, it’s fun to go out and find bookings to build your business!
I’ve heard this described as “Lifestyle Bookings”. Go out and about, live your life-do your errands and meet the people.
As you do this, listen.  As you listen offer the pleasure of having a tea party!
Now, the post office clerk may not be the right person but you never know until you listen and then offer.
So many  direct sellers get this mixed up. They ask and then listen and then wonder why they feel a bit pushy.
So listen first, engage in conversation and relationship building. Then offer your services!
Now, get out and meet the tea lovers in your area! 
Where you ask? Do some poking around and a bit of research. Check your local papers and ask your friends. Thumb thru the tea time magazines.
Where are the women in your area meeting this month?
A few places to look are:
  • House and Garden Tours- women love to admire beauty! Often the refreshments served are tea themed!
  • Book Signing Events- women love to read, chat and be the first in line!
  • Church Sponsored Teas- Have you checked with your own church? You may want to get involved with this one!
  • Estate Sales- women love to poke and find a great deal – the larger the sale the more people you will meet
  • Library Events- many libraries offer events focused on local speakers or entertainment- tea time falls right in line with this as well.                                                                                                                                                                                                                          So, put on your prettiest tea party hat, place a few samples of tea in your purse and get out to meet the tea lovers in your area! Remember to have fun and always wear your smile! Don’t forget your calendar to schedule all those tea parties and write down all the phone numbers!

The photo is from http://www.shedstyle.com/2008/05/06/shed-shindigs-party-time-in-texas/. Take a moment to visit this blog and see why the ladies are having so much fun!

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June is national iced tea month

June is national iced tea month

Did you know that iced tea is the most consumed beverage in America next to water?! What are you doing to promote your business this summer? Do you offer Iced Tea Garden Parties? How about Iced Tea Bingo Parties? Remember, offering events this summer will increase attendance thus increasing  your customer and hostess base.  Your customers are busy with family over the next several weeks but they also need an excuse to relax and have some “Me Time”. Making your Tea Parties a themed event with fun and social interaction will be just the excuse they need to schedule a tea party with you!

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In this day of tweets, facebook events and mass emails a handwritten note is more important than ever!

Over the past 8 days, I have met wonderful women at tea parties and vendor events. It was a pleasure to chat, visit and build relationships. Now, the next step is to send a thank you card in the mail! Yes, it does take a few minutes and you’ll need to grab a few postage stamps. Treat yourself to a book of lovely floral stamps and make those envelopes inviting and special!

pop up tea card or invitation

pop up tea card or invitation

A tea party hostess is someone that you want to build a lasting relationship with. Send her a thank you immediately following the party.  She took time out of her busy schedule to share her home, family and friends with you, that deserves a little something; show your gratitude!

I also like to send a little card to each guest that attended the tea party. I call this the “it was a pleasure to meet you” card. This establishes a relationship built on authenticity, not commercial needs. As I make calls to service these guests they are more likely to answer because I took this step. They feel a connection with me, built on trust and service.

The new hostesses who booked  tea parties with me will also receive a thank you! It’s so important to start the relationship and communication early! I will always remember a comment made by Jane Dueber, the founder of the DSWA. She said that the most frequent complaint of home party plan hostesses was that the consultant did not spend enough time communicating with them! They wanted to hear from the consultant more than once before the home party! Here we are thinking that we are pushy or intruding on the hostess, and they want to hear from us! So, take the time to show your appreciation to this new hostess-to-be, she may turn into your favorite TEAm member!

 

When was the last time you recieved a lovely card with just a hint of fragrance? Maybe even a little something in it like a teabag or confetti?  I’m doing my best to keep the art or the gift of a letter from fading! And my business grows each day because I make this special effort.

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Are you joining networking groups and scratching your head after the meetings?

“How are these people going to help me?” is not the question you should be asking yourself.
“How can I be of service to these professionals?” is the right way to approach it!

Let’s take a look at partnering with a Real Estate Agent. In this housing market, agents are scouring the earth for unique ways to get the house sold. Millions of dollars are being spent on “Staging” and making the home ready for the sale. But then what?

Who’s coming to look at the home? What can you do for this agent to increase the traffic to the property and make it look and feel good?

A Tea Party, of course!

Offer your services to make that property stand out and get attention! This will get your business attention in the end!

Many styles of homes lend themselves to a tea party, imagine what a draw this can be!

So, what does this entail?
You can serve tea and cookies/scones at the Property’s first open house. Most listings will be shown to local agents first. This is where you want to be, meeting and shaking hands with the local professionals.

Let’s make a checklist:
Items you’ll need
* Pretty tablecloth-white or ivory so you don’t compete with all the work the stagers have done.

* Tiered server for finger size goodies- see if the open house is sponsored by another professional, like a Title Company. If so, they can pick up the tab for the cookies etc.

* Tea-enough for 30 0r so (plan for the weather-you may need iced tea rather than hot tea!/
confirm with the agent on the presence of a tea kettle or bring your own)

* Pretty paper napkins (check out the clearance section of the local party store or try the $1 store)

* Small/6-8 ounce paper cups/hot cups -plan for 30 or so

* Your business cards

* A bowl or basket to collect the visitor’s business cards (The listing agent also collects these cards, she/he may offer these to you at the end of the day.)

Make the table feel like a tea party, but not too fussy. The focus needs to be on the home for sale.

Where should you be?

That’s up to the agent. Talk to her/him. They may need to you “dress up” a plain dining room, or the dining room can be staged to the nines. In that case, the table in the kitchen or setting up on the front porch can work to your advantage.

What should you charge? This is about getting you branded and making connections. Not making a product sale or booking a show. (Although both usually occur!) My suggestion is to
cover your expenses for items purchased, and do not charge for your time. The exact amount charged will be dependent on the location of the tea party/travel time for you and the cost of
goods used. Be smart and make some calculations. Draft up a word document – an “Event planning guide” to help with the details and the appointments. This can also act as an agreement between you and the agent.

Your goal here is to meet people and let them know that you are the local tea expert. This will brand you and grow your business. Don’t just stand by the table and pour tea. In fact, pour someone tea and deliver it-engage in conversation and if someone else has to pour their own tea, that’s okay. You can shake hands and make those introductions later.
Talk to the attendees, find out how they know your real estate agent. Make connections.
The other agents are going to be very intrigued by this new tea party/open house approach.
Answer their questions. Listen to their needs. Offer your assistance to solve their problems.

A”Service first” approach is going to keep people talking about you long after the open house.

Don’t go to all this effort and then show up in jeans! Remember, you are making a first impression on lots of professional people. Wear your best business attire. Your company apron is appropriate, and your name tag too!

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